Latest news and posts

Women in digital - Anita Borg

Posted by Mari Sciarappa on Aug 3, 2017 9:54:21 AM

During Women's Month, we're celebrating women in digital. Those who pioneered, those who perfected, and those who make a difference every day. We'll feature one woman[...]

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Topics: Women in Digital

Women in digital - Nunu Ntshingila

Posted by Mari Sciarappa on Aug 2, 2017 6:36:31 PM

Image source: The Media Online

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Topics: Women in Digital

Women in digital - Sheryl Sandberg

Posted by Mari Sciarappa on Aug 1, 2017 11:55:11 AM

During Women's Month, we're celebrating women in digital. Those who pioneered, those who perfected, and those who make a difference every day. We'll feature one woman[...]

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Topics: Women in Digital

The ultimate list of Facebook targeting criteria

Posted by Mari Sciarappa on Jul 25, 2017 7:01:21 PM

Facebook targeting is expansive and the options the platform provides are many, and diverse. If you're looking for highly targeted, measurable digital advertising,[...]

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Topics: Facebook, facebook targeting, Social Media

Twitter Ads Manager just got a major refresh

Posted by Mari Sciarappa on Jul 20, 2017 9:46:54 AM

If you've logged into your Twitter Ads Manager and attempted to place a new ad, you've probably seen the changes that have been rolled out in recent weeks. The entire[...]

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Topics: Social Media, Trends, twitter

Do you take password security seriously? Here's why you should

Posted by Mari Sciarappa on Jul 5, 2017 2:11:43 PM

You've no doubt seen it all over the Internet, the dire warning to keep your passwords secure. Yet, how many of us actually take this seriously?

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Topics: Social Media, Trends

A complete list of countries that are ineligible for Twitter advertising

Posted by Mari Sciarappa on Jun 5, 2017 8:34:30 PM

Location targeting is one of the most important targeting criteria to ensure your promoted Tweets reach the right people, in the right place and at the right time.[...]

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Topics: Social Media

4 simple ways to avoid epic social media fails

Posted by Mari Sciarappa on May 23, 2017 5:08:17 PM

It's that #epicfail moment. The moment you hit the send button on a post...and then you notice the horrific mistake you made. You spelled his name Boob instead of[...]

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Topics: Social Media

How to verify the effectiveness of an 'influencer'

Posted by Mari Sciarappa on Mar 28, 2017 1:37:29 PM

Got a question? Submit it here and we'll find you an answer.

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Topics: FAQs

A brief (profound) history of Google

Posted by Mari Sciarappa on Mar 28, 2017 12:38:32 PM

Ever wondered how Google started? The name is part of most people's daily conversations and activities - It took just two decades for Google to reach this cultural[...]

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Topics: Social Media, Technology

How do I enable everyone to send a Twitter Direct message?

Posted by Mari Sciarappa on Feb 17, 2017 12:41:09 PM

Got a question? Submit it here and we'll find you an answer.

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Topics: Education, FAQs, Social Media

2017 social media trends to watch (and use)

Posted by Mari Sciarappa on Feb 11, 2017 1:21:10 PM

Social media is a dynamic, fluctuating monster. It grows and grows, it changes intelligently. And, always, it is determined by the user. The consumer.

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Topics: Social Media, Trends

Twitter updates to stamp out trolls

Posted by Mari Sciarappa on Feb 8, 2017 8:21:44 AM

This morning, Twitter published a blog which announced an update for safety, and another attempt to cull the troll population that's overrun the popular social[...]

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Topics: Uncategorised

Reasons why you might be ineligible to advertise on Twitter

Posted by Mari Sciarappa on Feb 6, 2017 10:18:55 AM

There are many reasons that your account is ineligible to create a Twitter ads account and start running ads. Check the list below to see if you violate any of these[...]

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Topics: Uncategorised

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