It's been an intersting week for social media giants. Here are some of the updates that have been (or are going to be) made in Instagram, Facebook, LinkedIn and Twitter.
(PS if you're not a reader-type, you can watch the full video instead. Access it at the bottom of the post)
*Please note: Not all changes have been affected for every person on every device. You will start to see changes rolling out soon depending on where you are, and how active you are on the networks.
Instagram has changed the comments section on posts for desktop and mobile. Before, comments were listed in a single indecipherable thread. A bit messy really. When you replied to a particular comment higher up on the thread, your comment went down to the bottom and it simply tagged the person you were replying to, but did not indicate the specific comment.
It used to look like this:
Soon however, you will start to see comments being filtered into threads, similar to how Facebook does it. It will start to look like this:
That's all for Instagram this week, but it's a welcome adjustment.
Facebook is rolling out quite a few changes, so bear with me:
Facebook has updated comment style and made it easier to see which comments are direct replies to another person. Also notice the
They're making readability updates to refresh the look and feel of News Feed, including:
- Increased color contrast so that typography is more legible
- Larger link previews so everything is easier to read
- Updated icons and Like, Comment, and Share buttons that are larger and easier to tap
- Circular profile pictures to show who’s posting or commenting
Improvements to how people navigate News Feed to create a more consistent experience. It's now easier to:
- See where a link will take you before clicking on it
- See whose post you’re commenting on, reacting to, or reading while you’re in the post
- Return to News Feed once you’ve finished reading via a more prominent back button
What is 'cloaking' you ask? Well it's how Internet Imps try to get around Facebook's review policies. Remember, you cannot promote things like diet pills, weapons, nudity and contraband items. So people put their proper link in (taking viewers to these banned pages) and then they replace the meta data (headline, description, image) that loads automatically from their sites.
What does this mean for you?
For a 90-day period, you will no longer be allowed to change the meta data that automatically generates from your post. The headline, description and image that auto-renders cannot be edited. Fear not! Facebook is working on a way for brands to be able to update these details and still reduce cloaking.
A simple workaround:
You can however upload multiple images and use them like a carousel. This will help you to change the headline and add additional images to your post. But you will not be able to replace the original image that pulls from your link (which comes from your site's metadata). If you have a link that is pulling no images at all, contact your web administrator to add a featured image to that page.
Colour coding of web links
Facebook is experimenting with colour-coding of weblinks by drawing out colours from the image itself. Very cool!
Influencers everywhere rejoice! Facebook is introducing branded content which you can now sponsor directly without needing to share it first.
This enable publishers and influencers to tag a marketer in a branded content post. The marketer will be notified of the post and can access high-level post insights, including engagement and reach metrics, along with total spend and CPM on the tagged post. Marketers can now leverage branded content creative for ads and actively engage in sponsorships to ensure their campaigns are useful, interesting and entertaining to their target audiences.
If the branded content tool is not available on a creator or publisher's Page, they can submit an application at this link to gain access to the tool. Once eligible, Pages who wish to share branded content need to adhere to our policies and use the branded content tool to tag their business partners in posts.
LinkedIn is making two major changes, and we love both of them!
First, you are now able (for some) to upload native videos to the platform. You no longer need to have a YouTube link to show a video on LinkedIn. Even more exciting is that these videos do not need to be prerecorded: You can actually record them live from your LinkedIn app.
|Before (required video link embed)||After (natively uploaded with no embedded link)|
The second major change LinkedIn has made is that people can now upload multiple images, not just one. So if you had a recent event, you don't have to choose which image to use. Upload them all! It makes the newsfeed much cleaner now because the image collage fills up the space. We like!
Twitter has very quietly in the background made a major update to real time engagement. On your mobile feed, you can now see real time engagement of posts unfolding right before your eyes. Check it out:
That's all for this week! Happy social media marketing!
FULL VIDEO SEGMENT: